⚠️ Information only. FavourIQ provides odds data for educational purposes. We do not accept bets. Gambling involves risk. 18+ only. Learn more →
Opportunities
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Best profit
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Best efficiency
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Min efficiency %
Max lay odds
Stake £
Market pricing opportunities 0
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Select a sport and hit Scan Live Odds to get started.
Best odds comparison
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Arbitrage finder
Auto-detected arbs — backs all outcomes. Designed to identify theoretical arbitrage opportunities. 0
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No arbs found
Scan live odds first.
Manual arb calculator
Enter odds from any bookmakers. Analyse whether pricing creates a positive spread.
Arb result
Enter at least 2 outcomes with odds.
📌 Always verify lay odds on your exchange before placing. If they differ by more than 0.05, re-enter the live price.
Bet details
① BACK — place at your bookie
② LAY BET — place on your exchange
LAY = betting against the outcome. Use the BUY price on Smarkets.
Enter the current LAY odds from your exchange.
🎯 What lay odds do I need?
Target efficiency:
Enter back odds above to see target lay price.
Betfair = 2% · Smarkets = 2% · Matchbook = 1%
What to do
① Back at your bookie
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Stake
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Odds
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② Lay at your exchange
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Lay stake
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Lay odds
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Liability
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Estimated hedged return
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Scenario breakdown
If bet wins — bookie pays—
Exchange lay loss—
Net if win—
If bet loses — bookie cost—
Exchange lay win—
Net if lose—
✏️ Enter all values manually — no scanner needed. Use this for any bet you want to calculate independently.
Bet details
① BACK — place at your bookie
② LAY BET — place on your exchange
LAY = betting against the outcome. Use the BUY price on Smarkets.
Enter the current LAY odds from your exchange.
🎯 What lay odds do I need?
Target efficiency:
Enter back odds above to see target lay price.
Betfair = 2% · Smarkets = 2% · Matchbook = 1%
What to do
① Back at your bookie
—
Stake
—
Odds
—
② Lay at your exchange
—
Lay stake
—
Lay odds
—
Liability
—
Estimated hedged return
—
Scenario breakdown
If bet wins — bookie pays—
Exchange lay loss—
Net if win—
If bet loses — bookie cost—
Exchange lay win—
Net if lose—
Saved bets
📋
No saved bets yet
Use the calculator to save bets here.
Total projected profit£0.00
Advanced Exchange Act as the layer on Smarkets. Lay all outcomes and analyse projected market exposure.
💡 Look at the SELL column on Smarkets — enter those prices below.
Setup
£1.00
SELL prices from Smarkets
🏦
Enter SELL prices
Copy SELL price for each outcome from Smarkets.
Hit calculate.
Smart Money
💡 Same philosophy — risk-managed promotional and pricing opportunities. Not financial advice.
Odds Movement Intelligence
Focus on probability and market movement.Trade Setup
Trading Read
Trade Health
58%
Odds Movement
Against you
Time Decay Pressure
Medium
Recommended Action
Hold / Watch
Market Interpretation
Market still gives your team a reasonable chance. Trade remains alive but momentum is neutral.
Testing Laying
Explore multi-position hedge scenarios.Back Positions
TEAM 1
TEAM 2 (OPTIONAL)
Trade Outcome Analysis
Suggested Lay Stakes
—
If Team 1 Wins
£0.00
If Team 2 Wins
£0.00
If Draw / Neither Wins
£0.00
Market Interpretation
Enter one or two positions to analyse possible hedge outcomes.
FavourIQ Guide & FAQ
📘 What is FavourIQ?
FavourIQ is an odds analysis and market intelligence platform. It helps users compare bookmaker prices, analyse exchange odds, explore matched betting strategies, and understand live market movement.
🎁 How to place a qualifying bet
Step 1 — place a real-money bet to unlock the free bet offer
A qualifying bet is a real-money back bet placed at a bookmaker to trigger their free bet offer. You cover it with a lay bet on an exchange to reduce risk. The result is always a small loss — that's normal. You're paying a small fee to unlock a free bet worth far more.
①
Find a suitable event
Use the Scanner to find an event with a tight spread between back and lay odds. Aim for back odds 2.0–4.0 — lower odds = smaller qualifying loss.
②
Open the Teamer Calculator → select Cash / Qualifying Free Bet
Enter back odds, lay odds, your stake and commission. The calculator gives you the exact lay stake and shows what you'll lose.
③
Place both bets
Back the selection at your bookmaker. Then immediately lay the same selection on your exchange for the exact lay stake shown. Make sure your exchange account has enough to cover the liability first.
⚠ A -£1.06 qualifying loss is completely normal
This small loss unlocks a free bet worth many times more. The closer your back and lay odds, the smaller the loss — the calculator's "Breakeven lay (cash)" figure shows the exact lay odds where you'd break even. Also note: you need £41.06 available in your exchange account as liability before placing the lay bet.
🎟️ How to use a free bet (SNR)
Step 2 — convert your free bet into locked-in cash profit
SNR = Stake Not Returned. When your free bet wins, the bookmaker pays winnings only — not your original stake back. By laying the same selection on an exchange, you lock in ~75–85% of the free bet value as guaranteed cash regardless of the result.
①
Find a higher-odds event (5.0–8.0)
Higher back odds = more free bet value extracted. The Scanner shows efficiency scores — aim for 75%+.
②
Open the Teamer Calculator → select Free Bet (SNR)
Enter the free bet amount as your stake. The calculator gives you the exact lay stake to lock in profit on both outcomes.
③
Place both bets — profit is locked in
Use the free bet at your bookmaker. Lay the same selection on the exchange. Once both are matched, the result doesn't matter — you profit either way.
✓ 79% efficiency — £31.61 guaranteed from a £40 free bet
Higher back odds improve efficiency. Use the Teamer Calculator's "🎯 What lay odds do I need?" section to find the max lay price that hits your target efficiency before placing.
🔍 Scanner
The Scanner compares bookmaker back odds against exchange lay odds in real time. It highlights pricing differences and matched betting opportunities using live market data.
⚡ Arb Finder
Arbitrage opportunities may appear when bookmakers and exchanges price outcomes differently. The Arb Finder checks whether combined odds may create a positive spread after stake balancing.
📈 Trading Intel
Trading Intel focuses on odds movement and market behaviour rather than predicting winners.
Example:
• BACK Chelsea @ 4.75
• Chelsea score early
• Odds shorten to 2.10
• LAY Chelsea at lower odds
• Hedge or balance outcomes
• BACK Chelsea @ 4.75
• Chelsea score early
• Odds shorten to 2.10
• LAY Chelsea at lower odds
• Hedge or balance outcomes
Exchange traders generally look for situations where odds move in their favour before reducing exposure or exiting the position.
📊 Real results example — sign-up offers
A real profit run across multiple bookmaker sign-ups. Bookie names anonymised.
This is what a typical sign-up matched betting run looks like in a tracker. Each bookmaker has a qualifying bet (small loss) followed by one or more free bet conversions (profit). The qualifying losses are tiny compared to the free bet profits.
| Event | Backed | Back £ | Lay win/loss | Net profit | Type |
|---|---|---|---|---|---|
| Getafe v Mallorca | Bookie1 | £5 | 4.84 | -£0.16 | Qualifying bet |
| Man City v Crystal Palace | Bookie1 FB | — | 3.78 | +£3.78 | £5 free bet |
| Hearts v Falkirk | Bookie1 FB | — | 3.53 | +£3.53 | £5 free bet |
| Rangers v Hibernian | Bookie1 FB | — | 3.65 | +£3.65 | £5 free bet |
| Sunderland | Bookie1 FB | — | -13.45 | +£3.55 | £5 free bet |
| Atletico Mineiro | Bookie2 | £10 | 9.72 | -£0.28 | Qualifying bet |
| Atletico Goinora | Bookie2 FB | — | 21.88 | +£21.88 | £30 free bet |
| Valencia v Rayo Vallecano | Bookie3 | £5 | -10.32 | -£0.32 | Qualifying bet |
| Chelsea v Man City | Bookie3 FB | — | 28.30 | +£28.30 | £40 free bet |
| Hammarby - Malmö FF | Bookie4 | £10 | -6.25 | -£0.25 | Qualifying bet |
| Sassuolo v Lecce | Bookie5 | £10 | 9.55 | -£0.45 | Qualifying bet |
| Inter Miami v Portland | Bookie4 FB | — | 7.09 | +£7.09 | £10 free bet |
| Bournemouth v Man City | Bookie4 FB | — | -24.26 | +£6.74 | £10 free bet |
| Chelsea v Tottenham | Bookie4 FB | — | 7.44 | +£7.44 | £10 free bet |
| Chelsea v Tottenham | Bookie5 FB | — | 27.44 | +£27.44 | £40 free bet |
| Bournemouth v Man City | Bookie6 | £10 | 9.53 | -£0.47 | Qualifying bet |
| Total profit across 6 bookmakers | +£111.47 | ||||
Qualifying losses
-£1.93
6 qualifying bets
Free bet profit
+£113.40
10 free bet bets
Net profit
+£111.47
locked-in cash
Key takeaway
The qualifying losses (-£1.93 total) are the "entry fee" paid to unlock free bets. The free bets returned +£113.40 in locked-in profit. Each result is guaranteed regardless of which team won — the lay bets on the exchange neutralise the outcome risk.
⚠ Important information
Betting and exchange trading involve risk. Odds can move quickly and losses may occur. FavourIQ provides informational and analytical tools only and does not provide financial advice or guarantee profits.
About FavourIQ
Built by someone who worked inside the industry. Designed to help users better understand betting markets, pricing, and exchange dynamics.
I spent years working as a software engineer in the gambling industry, building the technology behind modern betting products — including in-play betting systems, interactive wagering platforms, and the software infrastructure that delivers live odds and markets to users during sporting events.
My role was on the engineering side. I built the systems and user experiences that consumed odds data, powered betting functionality, and helped deliver the fast-moving products people interact with every day.
Over time, I became increasingly interested in the other side: how ordinary bettors could use data and analytical thinking to make more informed decisions instead of relying on guesswork, hype, or emotion.
FavourIQ started as a personal matched betting and odds analysis tool. It worked well enough that I decided to make it public. FavourIQ is not a bookmaker. We don't accept bets or promise unrealistic profits.
Built by someone who helped engineer the systems — now focused on helping users understand them better.
Giving commitment
10%
of all affiliate commission donated to UK gambling harm charities.
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